Career Highlights
- 2018 | Founded
Success Mastery Strategies to aid leaders, entrepreneurs, small business owners,
and other individuals in breaking through the barriers that are holding them back from achieving even greater personal and business success.
Key to that initiative is an online, video-based, self-paced
Success Empowerment Program that helps propel individuals to higher levels of
achievement and success.
- 2017 | Revised go-to-market and pricing strategies and fine-tuned Google AdWords and AdRoll
retargeting campaigns—resulting in 2x ROI. Updated product strategy, obtained approval to become an Amazon Brand Owner, and established
Corganics' first “Fulfillment by Amazon” listings—resulting in a significant growth in retail sales. Developed a custom-designed Amazon
inventory tracking and forecasting system that assured no inventory run-outs and no missed sales.
- 2016 | Enhanced Professional Referral
Rewards program, leading to nearly 15% growth in wholesale sales; expanded retail market
focus, resulting in an over 30% growth in retail sales; acquired new
distributors, leading to nearly 50% growth in distributor sales.
- 2015 | Developed a finely tuned Google AdWords campaign,
implemented
AdRoll retargeting, designed and deployed condition-specific web pages with
user testimonials, and redesigned Corganics' product packaging—resulting in
over 25% growth in direct retail sales.
- 2014 | Revised / streamlined Corganics' marketing materials; developed
key strategies that improved operating efficiency and reduced operating costs
and improved bottom-line profitability; aided in the design and deployment of
a modernized, user-friendly website; implemented new customer referral rewards
program; developed inventory tracking and forecasting system, thus eliminating
product run-outs.
- 2013 | Joined Corganics
as VP of Operations with a focus on improving the efficiency and
effectiveness of business policies, procedures, processes & tools; fine-tuning
go-to-market and customer retention strategies; and enhancing marketing
communications, pricing, and promotions. Developed new promotional and vendor
training videos and aided in migration to a new and more efficient
manufacturer.
- 2012 | Demonstrated
CoolHotNot's
unique value proposition during the 2012 Consumer Electronics Show (CES) while
fostering new business relationships that helped position the company for continued success.
- 2011 | Continued to provide operational direction for CoolHotNot.com,
resulting in the timely development and deployment of critical releases. Served as senior editor and publication coordinator for
So Far to Run, a spellbinding memoir published December 6, 2011.
- 2010 | Provided focused operational leadership that led to the successful,
on-time launch of CoolHotNot.com on
1/5/2011 at the 2011 Consumer Electronics Show (CES) as announced in this
press release.
- 2009 | Joined CoolHotNot.com as
Director of Operations, aiding in the development of the corporate
business plan, marketing plan, release plan, vendor engagement strategy,
launch strategy, and revenue generation model for an Internet start-up that is
developing a trailblazing social networking website which aids consumers in
making intelligent consumer electronics choices.
- 2008 | Drove $8M worth of sales monitoring enhancements in the U.S., Europe, and Asia. Managed relationships with multiple external
agencies, and led the development of Web-based content
and the user experience strategy for a first-of-a-kind IBM program
(IBM Smart Market) that provided small and medium-sized businesses with the ability
to identify and purchase business solutions from an online marketplace.
- 2007 | Led a global IBM team that reengineered and streamlined
business partner payment processes, reducing payment cycle times by
30%. Aligned disparate sales reporting processes and tools across key
high-growth markets in Korea, China, and India—vastly improving sales
reporting accuracy and timeliness.
- 2006 | Managed, coached, and mentored a team of
business design consultants driving a $50M+ portfolio of IBM business partner process
transformation projects—including sales reporting, opportunity management,
special bids, incentives, and partner relationship management.
- 2005 | Envisioned, launched and led a new 1000+ member IBM organization and
30 member steering committee that empowered technical support
professionals to lead multiple concurrent projects, each of which aided in
transforming IBM's technical support processes and tools. Launched and led
committees that focused on key aspects of post sales technical support such as Client Self
Assist, Electronic Service Agent, Electronic Service Request, and Strategic Call Management.
- 2004 | Managed a $1.5M budget and oversaw over 40 executive-level studies and
internal conferences which provided IBM executives with key insights that enhanced IBM policies,
procedures, and technologies while serving as the Program Director of the
IBM Academy of Technology—a
300+ member organization comprised of elected senior technical leaders from
all IBM business units and geographies.
- 2003 | Reengineered the IBM Academy of Technology's technical agenda management system, allowing the
Academy to more than double the number of annual studies conducted while
improving the quality, timeliness, and volume of Academy study reports.
Co-led an executive-level Productivity Metrics Task Force which developed a
set of common metrics for measuring and fostering development productivity
in IBM’s hardware, software and research divisions. Received IBM Corporate Award for Process Reengineering.
- 2002 | Drove a 50% reduction in the cost and time required to deploy IBM internal
Web-based applications by reengineering IBM's Web hosting
infrastructure and standards. Designed an innovative Web Hosting Standards
Lifecycle Management Process. Developed and led IBM's Web Hosting Standards
Review Board. Received IBM Division Manager’s Leadership Excellence
Award.