Career Highlights

  • 2016 | Enhanced Professional Referral Rewards program, leading to nearly 15% growth in wholesale sales; expanded retail market focus, resulting in an over 30% growth in retail sales; acquired new distributors, leading to nearly 50% growth in distributor sales.

  • 2015 | Developed a finely tuned Google AdWords campaign, implemented AdRoll retargeting, designed and deployed condition-specific web pages with user testimonials, and redesigned Corganics' product packaging—resulting in over 25% growth in direct retail sales.

  • 2014 | Revised / streamlined Corganics' marketing materials; developed key strategies that improved operating efficiency and reduced operating costs and improved bottom-line profitability; aided in the design and deployment of a modernized, user-friendly website; implemented new customer referral rewards program; developed inventory tracking and forecasting system, thus eliminating product run-outs.

  • 2013 | Joined Corganics as VP of Operations with a focus on improving the efficiency and effectiveness of business policies, procedures, processes & tools; fine-tuning go-to-market and customer retention strategies; and enhancing marketing communications, pricing, and promotions. Developed new promotional and vendor training videos and aided in migration to a new and more efficient manufacturer.

  • 2012 | Demonstrated CoolHotNot's unique value proposition during the 2012 Consumer Electronics Show (CES) while fostering new business relationships that helped position the company for continued success.

  • 2011 | Continued to provide operational direction for CoolHotNot.com, resulting in the timely development and deployment of critical releases. Served as senior editor and publication coordinator for So Far to Run, a spellbinding memoir published December 6, 2011.

  • 2010 | Provided focused operational leadership that led to the successful, on-time launch of CoolHotNot.com on 1/5/2011 at the 2011 Consumer Electronics Show (CES) as announced in this press release.

  • 2009 | Joined CoolHotNot.com as Director of Operations, aiding in the development of the corporate business plan, marketing plan, release plan, vendor engagement strategy, launch strategy, and revenue generation model for an Internet start-up that is developing a trailblazing social networking website which aids consumers in making intelligent consumer electronics choices.

  • 2008 | Drove $8M worth of sales monitoring enhancements in the U.S., Europe, and Asia.  Managed relationships with multiple external agencies, and led the development of Web-based content and the user experience strategy for a first-of-a-kind IBM program that provided small and medium-sized businesses with the ability to identify and purchase business solutions from an online marketplace.

  • 2007 | Led a global IBM team that reengineered and streamlined business partner payment processes, reducing payment cycle times by 30%. Aligned disparate sales reporting processes and tools across key high-growth markets in Korea, China, and India—vastly improving sales reporting accuracy and timeliness.

  • 2006 | Managed, coached, and mentored a team of business design consultants driving a $50M+ portfolio of IBM business partner process transformation projects—including sales reporting, opportunity management, special bids, incentives, and partner relationship management.

  • 2005 | Envisioned, launched and led a new 1000+ member IBM organization and 30 member steering committee that empowered technical support professionals to lead multiple concurrent projects, each of which aided in transforming IBM's technical support processes and tools. Launched and led committees that focused on key aspects of post sales technical support such as Client Self Assist, Electronic Service Agent, Electronic Service Request, and Strategic Call Management.

  • 2004 | Managed a $1.5M budget and oversaw over 40 executive-level studies and internal conferences which provided IBM executives with key insights that enhanced IBM policies, procedures, and technologies while serving as the Program Director of the IBM Academy of Technology—a 300+ member organization comprised of elected senior technical leaders from all IBM business units and geographies.

  • 2003 | Reengineered the IBM Academy of Technology's technical agenda management system, allowing the Academy to more than double the number of annual studies conducted while improving the quality, timeliness, and volume of Academy study reports. Co-led an executive-level Productivity Metrics Task Force which developed a set of common metrics for measuring and fostering development productivity in IBM’s hardware, software and research divisions. Received IBM Corporate Award for Process Reengineering.

  • 2002 | Drove a 50% reduction in the cost and time required to deploy IBM internal Web-based applications by reengineering IBM's Web hosting infrastructure and standards. Designed an innovative Web Hosting Standards Lifecycle Management Process.  Developed and led IBM's Web Hosting Standards Review Board.  Received IBM Division Manager’s Leadership Excellence Award.